In today’s driver landscape and for years to come, driver retention has become the most important employee consideration amongst trucking professionals in the industry. What is not generally realized is the true cost of driver turnover and how negatively it effects the bottom line of carriers regardless of size. There are hundreds of considerations and methods in calculating the cost of driver turnover, but one thing is certain – every dollar calculated in turnover is a sunken cost, never to be regained.
Reed National understands the costs associated with driver turnover through years of experience working with carriers, doing the tough research and seeing the positive ROI when carriers choose to take serious action in retaining the drivers that best fit their organization. Not all turnover is negative, nor is all turnover avoidable; however, taking driver retention seriously can add significant money to a carrier’s net profit by reducing avoidable or unwanted turnover. Whether your company employs 30 or 10,000 drivers, decreasing unwanted and avoidable driver turnover has a tremendous positive financial impact on the bottom line.
Reed National works with its clients to determine who is leaving, why they are leaving and developing a systematic approach to improve driver retention through consulting, training and technology. Understanding the demographics of turnover, previous safety and work histories of your driver base and the motivations of why drivers leave or consider leaving is paramount to developing a quality approach to decreasing driver turnover.
Are you retaining safe drivers?
Does demographic information help identify turnover issues?
Do you know the real reason drivers are leaving your company?